Sociability: how accessible is social media? - Life Matters - ABC Radio National (Australian Broadcasting Corporation)
Social media has pretty much taken over the world in the last few years. For lots of us, it’s part of our everyday routine—possibly even an addiction for some—and it’s a brilliant way to connect and share with almost anyone we want to.
But for many people living with a disability, the world of social media is just out of reach.
Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.
A blog about how progressive organizations can use social media to change the world.