Mentioned on the comments of http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
Also huffduffed as…
Luke Wroblewski joins Jen Simmons to talk about mobile, mobile first, mobile web â but what is mobile really anyway? How is it that these devices are changing our lives?
For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.
But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.
In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.
"… Dan and Jeffrey chat with leading interaction designer Luke Wroblewski about designing for the mobile space, and learn why the mobile experience for a web application or site should be designed before the PC version." http://5by5.tv/bigwebshow/6