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Tagged with “marshall mcluhan” (2) activity chart

  1. McLuhan Predicts World Connectivity

    http://www.ubu.com/sound/mcluhan.html

    Credits: Medium: Television Program: Take 30 Broadcast Date: April 1, 1965 Hosts: George Garlock, Paul Soles Guest(s): Marshall McLuhan Duration: 3:25

    We waste too much time racing from home to office, says Marshall McLuhan, an English professor at the University of Toronto who’s becoming known internationally for his study on the effects of media. Society’s obsession with files and folders forces office workers to make the daily commute from the suburbs to downtown. McLuhan says the stockbroker is the smart one. He learned some time ago that most business may be conducted from anywhere if done by phone.

    McLuhan’s prescient knowledge: In the future, people will no longer only gather in classrooms to learn but will also be moved by "electronic circuitry."

    • McLuhan’s prediction of a world connected by electronic circuits came true in 1995 when people around the globe began using the Internet, a secret computer network developed by the U.S. Defense Department in the 1970s. • After completing a Masters of Arts degree at the University of Manitoba (1934) and a literature degree at Cambridge University (1936), McLuhan was unable to find work at a Canadian university. He left for the United States in 1936, accepting a position at the University of Wisconsin and a year later moved to the University of St. Louis. • In 1939 McLuhan started his MA at Cambridge and by 1943 he completed his PhD in literature. • McLuhan originally considered studying engineering but decided against it when he excelled in literature. • McLuhan moved back to Canada in 1944 to teach at Assumption College, now the University of Windsor. Two years later he accepted a position at the University of Toronto’s St. Michael’s College, where he remained until he retired in 1979 after suffering a stroke. • During his time at St. Michael’s, he took a one-year sabbatical from 1967 to 1968, accepting a chair at New York’s Fordham University.

    —Huffduffed by imp one year ago

  2. “The World is a Global Village,” May 18, 1960

    http://www.ubu.com/sound/mcluhan.html

    Credits: Medium: Television Program: Explorations Episode: Teenager Broadcast Date: May 18, 1960 Hosts: Alan Millar, John O’Leary Guest(s): Marshall McLuhan Duration: 8:44

    The book is no longer "king," says Marshall McLuhan, a professor at the University of Toronto’s St. Michael’s College. McLuhan studies the effects of mass media on behaviour and thought. In this CBC report on the teenager, he discusses how our youth facilitate the global shift from print to electronic media. Television has transformed the world into an interconnected tribe he calls a "global village." There’s an earthquake and no matter where we live, we all get the message. And today’s teenager, the future villager, who feels especially at home with our new gadgets — the telephone, the television — will bring our tribe even closer together.

    • At the time of this interview McLuhan was working on The Gutenberg Galaxy, in which the idiom "global village" first appeared. It was his most prominent book next to Understanding Media (1964). • McLuhan warned that the future global village would be wrought with violence. He figured the electronic process would force people to "re-tribalize," placing excessive stress on individuals and traditional identities. • He wrote a draft of The Gutenberg Galaxy in less than a month and the book was published shortly after in 1962. It examines the effects of the printing press on thought and space. McLuhan maintained it lessened the need for manuscripts, put monks and scribes out of work and developed a correct spelling usage. • His first book, The Mechanical Bride , published in 1951, maintained that advertisers exploited images of women to sell products.

    —Huffduffed by imp one year ago