http://5by5.tv/pipeline/19 Dan Benjamin interviews Eric Meyer, an internationally recognized expert on the subjects of HTML, CSS, and Web standards. Eric has been working on the web since late 1993. They discuss the changing world of web design, CSS and HTML, motivation, inspiration, and quality.
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Yes, business applications can be made fun and gamelike. No, points, levels and badges are not the way to create sustained interest.
While many sites have added superficial gaming elements to make interactions more engaging, the companies that “get it” have a better understanding of the psychology behind motivation. They know how to design sites that keep people coming back again and again.
So what are the secrets? What actually motivates people online? How do you create sustained interest in your product or service? Speaker Stephen P. Anderson will share common patterns from game design, learning theories, and neuroscience to reveal what motivates—and demotivates—people over the long haul.