Narratives shape our journeys through data, and those stories don’t have to be complicated to have a huge impact. All you have to do is think about your audience – your companions – and where you want to take them.
Tagged with “storytelling” (4)
We talk a lot about narrative and story, but what exactly is a story? What makes it move you? Starting with Spacelog.org, a brief look at some simple story patterns to make digital experiences that can inspire the soul.
Exploring the ten year project to publish, collaboratively annotate and explain the 17th century diary on the web, and bring a historical character to life on Twitter.
Ever since its emergence, humanity has cultivated the art of telling stories, an art that is everywhere at the heart of the social bond. But since the 1990s, first in the US and then in Europe, this art has been colonized by the domain of public relations and triumphant capitalism, and relabelled with the anodyne name of storytelling.
This has become a weapon in the hands of marketing, management and political gurus, so as to better format the minds of consumers and citizens. Behind the advertising campaigns, but also in the shadows of victorious electoral campaigns from Bush to Sarkozy and Obama hide sophisticated storytelling management or digital storytelling technicians.
Join author and researcher Christian Salmon as he unveils the mechanics of a storytelling machine, far more effective than Orwellian visions of totalitarian society. The subject that it wants to create is a bewitched individual, immersed in a fictive universe that filters perceptions, stimulates feelings and frames behaviour and ideas.