Changing individual behavior is a major stake for policies and management, but humans think and act as social beings rather than rational agents. The lecture will introduce Installation Theory, the principles of which can be used for governance. Saadi Lahlou is director of the Institute of Social Psychology at LSE.
Tagged with “psychology” (12)
Recorded 2007-02-12: Understanding the psychology behind how users relate to a product is the key to its lasting success. Users tend to anthropomorphize, or ascribe human personality traits to products they use. Products with long-term success have developers who recognize the identity and personality of the product they want to convey. They create integrity with the product and how their users will interact with it.
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