iamdanw / tags / psychology

Tagged with “psychology” (12) activity chart

  1. Old-Fashioned Play Builds Serious Skills : NPR

    On October 3, 1955, the Mickey Mouse Club debuted on television. As we all now know, the show quickly became a cultural icon, one of those phenomena that helped define an era.

    What is less remembered but equally, if not more, important, is that another transformative cultural event happened that day: The Mattel toy company began advertising a gun called the "Thunder Burp."

    I know — who’s ever heard of the Thunder Burp?

    Well, no one.

    The reason the advertisement is significant is because it marked the first time that any toy company had attempted to peddle merchandise on television outside of the Christmas season.

    http://www.npr.org/templates/story/story.php?storyId=19212514

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  2. Forum — A World of Ideas: Stereotypes and habits of mind.

    Provost of Columbia University Claude Steele reveals how our brains can be hindered by the power of stereotype threats and shows us what we can do to avoid them. Linguist Guy Deutscher explores how different quirks of our mother tongues, such as irregular genders, can create unique habits of mind. Hungarian writer Agnes Lehoczky uses poetry to create new geographies in our minds and suggests that it’s time to rehabilitate the notion of eavesdropping.

    http://www.bbc.co.uk/podcasts/series/forum/

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  3. The Art & Science of Seductive Interactions

    Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.

    From http://sxsw.com/node/4830

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  4. Storytelling: How narratives shape our reality, ideas and behaviour

    Ever since its emergence, humanity has cultivated the art of telling stories, an art that is everywhere at the heart of the social bond. But since the 1990s, first in the US and then in Europe, this art has been colonized by the domain of public relations and triumphant capitalism, and relabelled with the anodyne name of storytelling.

    This has become a weapon in the hands of marketing, management and political gurus, so as to better format the minds of consumers and citizens. Behind the advertising campaigns, but also in the shadows of victorious electoral campaigns from Bush to Sarkozy and Obama hide sophisticated storytelling management or digital storytelling technicians.

    Join author and researcher Christian Salmon as he unveils the mechanics of a storytelling machine, far more effective than Orwellian visions of totalitarian society. The subject that it wants to create is a bewitched individual, immersed in a fictive universe that filters perceptions, stimulates feelings and frames behaviour and ideas.

    http://www.thersa.org/events/audio-and-past-events/2010/storytelling-how-narratives-shape-our-reality,-ideas-and-behaviour

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  5. Carol Tavris - Mistakes Were Made

    Carol Tavris describes dissonance theory and how self-justification and self-deception often keep people from changing their minds even in the light of compelling contrary evidence, because the evidence is often dissonant with one’s self-image. She details the implications of dissonance theory for the persistence of psychic charlatans and other peddlers of the paranormal, and how it may explain how someone like Sylvia Brown can live with herself, and also how it may explain how believers remain so gullible about such unsupportable claims. She describes confirmation bias as a component of dissonance theory. She talks about how dissonance theory applies to the skeptic movement, both in terms of suggesting the best strategies for engaging the credulous, and in terms of fostering skepticism about one’s own skeptical views. And she argues that skepticism should be affirmative rather than destructive in its approach, and focused on both critical thinking and creative thinking alike. Also in this episode, The Honest Liar, Jamy Ian Swiss, talks about who psychics really see when they look in the mirror.

    http://www.forgoodreason.org/carol_tavris_mistakes_were_made

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  6. Mind Control: Psychology for the Web

    We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be.

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  7. Seeing Impostors: When Loved Ones Suddenly Aren’t

    Numerous sci-fi films since have capitalized on our fear of being surrounded by duplicates — replicas who look just like our loved ones but are not. And while there have so far been no confirmed cases of a human being replaced by an alien or any other life-form, the feeling that your loved one has been replaced by someone else can be very real.

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  8. How Astronauts Get Along

    Astronauts have a cool demeanor and good people-skills, but six months in a tiny spaceship with the same crewmates can drive anyone to distraction.

    http://science.nasa.gov/headlines/y2002/21oct_getalong.htm

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  9. Deborah Schultz - It’s the people, stupid!

    The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter

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  10. The Art and Science of Seductive Interactions — Stephen Anderson

    Remember that “percentage complete” feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn’t a clever interface, IA, or technical prowess that made this a successful feature—it was basic human psychology. To be good UX professionals we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs.

    Independent consultant Stephen P. Anderson looks at specific examples of sites who’ve designed serendipity, arousal, rewards and other seductive elements into their application, especially during the post sign-up process when it is so easy to lose people. Regardless of your current project, the principles behind these examples (from disciplines like social sciences, psychology, neuroscience and cognitive science) can be applied universally. Best of all, attendees will receive a special gift that makes it easy to bridge theory with tomorrow’s deadline.

    http://www.boxesandarrows.com/view/idea-2009-day-2

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