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Tagged with “iasummit09” (2) activity chart

  1. The IA Summit Closing Plenary by Jesse James Garrett

    Jesse James Garrett is a noted figure in the IA community, not only for his ground breaking book Elements of User Experience, but for the essay that galvanized the community in 2002, IA Recon .

    In this IA Summit Closing Plenary, given without slides while wandering amidst the audience, Jesse examines what he has learned at the conference, he thoughts on the nature of the discipline and the practitioner, and gives bold, perhaps even shocking advice for the future direction of information architecture.

    Transcript: http://jjg.net/ia/memphis/

    From: http://boxesandarrows.com/view/ia-summit-09-plenary/

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    —Huffduffed by iamdanw 3 years ago

  2. Business-Centered Design – Christina Wodtke [IA Summit 09 - Day 2]

    We are all big fans of user-centered design, and all of us have tried our hand at CSS or database design. But somewhere along the way, the third leg of the tripod got lost: business.

    It’s critical to know what your business model is. Without this information, you have no idea which actions of the user are valuable and which are not. And without knowing that, you are as likely to spend hours working on an aspect of the website that delivers no value as one that does. This is not usually a fatal mistake in a large corporation, but in a start-up it can literally kill the company.

    In this talk, Christina Wodtke, founder of Boxes and Arrows and product developer at LinkedIn, walks through the most common business models, the desired user behavior that supports them, and how those business models affect the architecture of the website including features and functionality.

    From http://www.boxesandarrows.com/view/ia-summit-09-day-2

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    —Huffduffed by iamdanw 3 years ago