iamdanw / collective / tags / branding

Tagged with “branding” (10) activity chart

  1. LSE Public Lecture - Christ to Coke? How image becomes icon.

    Speaker(s): Professor Martin Kemp Chair: Nick Byrne

    Recorded on 3 November 2011 in Hong Kong Theatre, Clement House.

    Informative, funny, sad, and surprising by turns, this is the first book to look at all the main types of visual icon, taking eleven mega-famous examples, from Christ to the Coke bottle, to see how they arose and how they continue to function. Image, branding, and logos are obsessions of our age. Iconic images dominate the media.

    This event marks the publication of Kemp’s new book Christ to Coke: How Image Becomes Icon.

    Martin Kemp FBA is Emeritus Professor in the History of Art at Trinity College, Oxford University. He has written, broadcast and curated exhibitions on imagery in art and science from the Renaissance to the present day.

    Nick Byrne is Director of the LSE Language Centre and a member of the LSE’s Arts Advisory Group.

    http://www2.lse.ac.uk/newsAndMedia/videoAndAudio/channels/publicLecturesAndEvents/player.aspx?id=1231

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    —Huffduffed by briansuda one year ago

  2. Identity with Andy McMillan – Episode 21 « Creatiplicity

    It was a pleasure to sit and listen to the charming Irish accent of Andy McMillan. We discussed his projects, Build and The Manual, as well as identity, branding and co-working.

    http://creatiplicity.com/2011/identity-with-andy-mcmillan-episode-21/

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    —Huffduffed by adactio one year ago

  3. The Art & Science of Branding — Wally Olins: Saffron Consultants Interview

    In this interview Wally Olins author of Brand Handbook explains why service based brands need special attention. He is also outlines the importance of branding.

    http://www.dormroomtycoon.com/wally-olins-saffron-consultants-interview-the-art-and-science-of-branding-marketing-interview/

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    —Huffduffed by briansuda one year ago

  4. Alan Middleton on the History of Branding

    Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding

    Video: http://www.youtube.com/watch?v=_STBDQbBNBs

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    —Huffduffed by Clampants one year ago

  5. Design Observer - Luke Hayman

    Luke Hayman is a designer and partner at Pentagram. Previously he was design director of I.D. magazine, senior partner and associate creative director in the Brand Integration Group (BIG) at Ogilvy & Mather, creative director for Media Central and Brill’s Content magazine, creative director of Travel + Leisure, and design director at New York magazine.

    http://observermedia.designobserver.com/audiofile.html?utm_source=Design+Observer_newsletter&utm_medium=email&utm_campaign=newsletter_03_28_2011&entry=9337

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    —Huffduffed by Clampants 2 years ago

  6. Naomi Klein’s Critical Art: Branding, Obama, Politics

    Ten years ago, Naomi Klein wrote "No Logo" - an attack on big money advertising. We talk with her about how the corporate world struck back, and politics in the age of "brand" Obama.

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    —Huffduffed by Clampants 3 years ago

  7. R4Choice: Let’s Go to Misterland

    Created in 1971, the Mr Men books have been an important part of many childhoods. Inspired by the author’s son Adam, who one day inquired, ‘what does a tickle look like?’, the first character was born. Worldwide sales have exceeded 100 million, and today the brand is flourishing under its new owners. Stephanie Flanders, BBC economics editor, examines the appeal of Roger Hargreaves’ Mr Men books and how these bold, colourful drawings and simple stories continue to capture children’s hearts. Stephanie takes a look at the Mr Men business and its growth over the years. She speaks to Adam Hargreaves, who tells the story behind the books and what inspired his father to create such a simplistic, yet hugely influential brand. Created in the humble surroundings of a small home office, the characters have reached a global audience, and they appeal to today’s children as much as they did to their 1970s counterparts.

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    —Huffduffed by Clampants 3 years ago

  8. EdgeTheory Conversation 2

    Louis Gray and Chris Saad discuss and debate Apple’s approach to corporate communications and branding

    http://conversations.edgetheory.com/2010/01/24/edgetheory-conversation-2-we-use-islate-news-to-discuss-how-closed-and-opaque-apple-is/

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    —Huffduffed by adewale 3 years ago

  9. The Rule of Thirds design podcast - Episode 2

    This month we focussed on Branding. Predominantly our experiences/preferences and what makes a great brand, but also how colour and tone of voice etc can affect people’s perception of a company.

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    —Huffduffed by lukebrooker 3 years ago

  10. SXSW 09 - Interactive Beyond the Screen: Branding in Four Dimensions

    This talk covers the future of brand and design innovation in an increasingly fragmented world. It’s not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets.

    Jamie Monberg, Hornall Anderson

    http://sxsw.com/node/1440

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    —Huffduffed by Clampants 4 years ago