Deborah Schultz - It’s the people, stupid!

Huffduffed by iamdanw on December 10th, 2009

The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter

download

Tagged with web directions south deborah schultz user research psychology social software participation participatory web web design design user experience interaction design marketing consumers

Also huffduffed as…

Possibly related…

Web Directions South: August de los Reyes - Predicting the past

A new inflection point in human-computer interaction is upon us. Along with other technologies, Microsoft Surface marks a departure from graphical user interface or GUI into the world of Natural User Interface or NUI. This talk begins with discussion of emotional design and its importance in the future of society. The lens shifts to how one design team is thinking about designing for a new era in which emotional intent and intuitive interaction are the imperative. Using theoretical models drawn from a mix of history, science, philosophy, and even video game design, this presentation reveals principles behind experience design for Microsoft Surface and beyond.

download

Tagged with innovation interaction design user experience interface interaction play theory design emotion emotional design experience design microsoft surface

—Huffduffed by Clampants 4 years ago
Design Critique: Products for People

Encouraging useful and usable designs for a better customer experience. /

http://designcritique.net/dc79-interview-author-giles-colborne-of-simple-and-usable-web-mobile-and-interaction-design

download

Tagged with product design ux user interface usability product review critique gadgets electronics hardware software user-centered design customer experience industrial design interaction design human-computer interaction tim keirnan tom brinck timot

—Huffduffed by roy one year ago
Christian Crumlish – Designing social interfaces

Web Directions South 2009, Sydney Convention Centre, October 8 2.40pm.

Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. Christian will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design of your digital social environments.

download

Tagged with web directions web design social networks

—Huffduffed by lukebrooker 3 years ago