Your library website is frustrating your users and sending them into the warm embrace of Google. Why? Because it’s not made for them, it’s made for librarians. As librarians, instead of adapting our websites to meet evolving user needs, we’ve dug in our heels and spent our energy making arguments about how much better our resources are than Google’s. And now our websites stink, and it’s our fault.
But all is not doom and gloom! I talk about how libraries can turn things around and build useful, usable websites that can adapt to user needs by learning to listen to your users, knowing what your website is for, and getting and using feedback.