harriyott / tags / marketing

Tagged with “marketing” (2)

1. Seth Godin on Storytelling

   Seth Godin and I Discuss The Role of the Story

   I had the pleasure of sitting down with Seth Godin again today to discuss one of our favorite topics - The Role of the Story in Sales and Marketing. After we finished, I realized that stories and storytelling have a role in our entire lives. It is part of our DNA

   I hope you enjoy our discussion and our story about stories. The podcast is about 30 minutes long.

   http://www.pooleswatercooler.com/bob_pooles_blog/2010/05/seth-godin-and-i-discuss-the-role-of-the-story.html

   download

   Tagged with book:author=seth godin storytelling marketing stories brands sales

   —Huffduffed by harriyott 3 years ago

2. CEOs Need Tougher, Not Softer Skills To Succeed

   This broadcast features Steven Kaplan, Neubauer Family Professor of Entrepreneurship and Finance, speaking at the 2008 Management Conference. He shares his research on how successful CEOs are efficient, proactive, and persistent. Chicago GSB Podcast

   download

   Tagged with gsb university chicago graduate school business chicagogsb myron scholes economics finance ted edward snyder cfo roundtable marketing sales leaders innovation fireside chat mba program

   —Huffduffed by harriyott 3 years ago