In this interview, Luke Wroblewski, a Digital Product Designer and author of Mobile First, explains why that startups need to take more advantage of mobile.
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Mobile is the “hot topic” these days. It’s increasingly at the front of designers’ minds. In a world where the power and capabilities of the device in your pocket are so great, the possibilities become somewhat astounding. The mobile landscape is changing so rapidly that it makes developing a formal strategy to “figure mobile out” all but impossible.
Luke Wroblewski is at the forefront of the mobile design movement. He suggests that it’s better to put something, anything, out there and see how it fares. Excessive planning in the mobile space leads to missing opportunity after opportunity. Taking advantage of the market as it is today and the capabilities of these devices can lead to the refinement and evolution of your product.
The surge in mobile technology is incredible. Manufacturers ship over a million touchscreen phones every day. These devices allow people to interact with the web in new ways. Users generally need something the can easily operate with “one thumb, one eyeball”. When they access your application or website, what kind of experience are you delivering? Are you risking frustrating your users?
Luke Wroblewski, the former Chief Design Architect for Yahoo! and founder of Bagcheck, is at the forefront of the “mobile first” approach. Streamlining your design for mobile helps you focus on what is absolutely necessary. In this podcast, Luke joins Jared Spool in a discussion about designing mobile experiences.
Jared led off the discussion, by diving into one of Google’s latest public innovations, Google Instant. If you’ve missed the hubbub, Google Instant starts searching and returning suggested queries as you type. Luke saw this technology developed during his time at Yahoo!, back in 2005. They ended up not using the technique on Yahoo!’s search because… Tune in for the details.