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Google, via its rich snippets, has reported that microformats has a 94% usage share (as compared with RDFa etc.). So how does the future look for microformats? In this session, we’ll look closely at real problems with implementing microformats in HTML5 and how this can be done, and whether there will be a continuing place for them. We’ll also look at emerging technologies and techniques, such as RelMeAuth and discuss advanced user techniques. As Microformats passes through it’s 5th birthday, we’ll discuss the highs and lows of the project.
Doug Edwards discusses his new book, "I’m Feeling Lucky," what it was like to do brand management for Google in 1999, and whether the search giant is too successful.
Despite being a key method of navigation on many sites, search functionality often gets the short end of the stick in development, either by handing the job over to Google or just enabling full text search on the appropriate column in the database. In this talk we will look at how full text search actually works, how to integrate local text search engines into your PHP application, and how it’s possible to actually provide better and more relevant results than Google itself, at least for your own site.