Author Dan Pink talks about the ideas in his book, A Whole New Mind: Why Right-Brainers Will Rule the Future. He argues that the skills of the right side of the brain—skills such as creativity, empathy, contextual thinking and big picture thinking—are going to become increasingly important as a response to competition from low-wage workers overseas and our growing standard of living.
Tagged with “design” (7)
http://observermedia.designobserver.com/audio/dan-pink/9597/ April 10, 2009
You know you need to do user research, but how? Should you write surveys, do focus groups, or develop personas? And how do you act on what you’ve learned? We’ve been in the trenches and have concrete suggestions on what you can, and should do NOW to conduct effective user research.
Mark Trammell Digg; Juliette Melton User Experience Mgr, Lumos Labs; Nate Bolt Bolt|Peters; Carla Borsoi VP Research & Analytics, Ask.com; Andy Budd Clearleft Ltd
Peter Merholz chats with Don Norman, author and co-author of fourteen books, including the seminal The Design of Everyday Things, and his recently released The Design of Future Things, about what he thinks about user experience design today and what companies need to do to innovate. From http://www.adaptivepath.com/ideas/podcasts/
Why should we be taking video games more seriously?
In 2008 Nintendo overtook Google to become the world’s most profitable company per employee. The South Korean government will invest $200 billion into its video games industry over the next 4 years. The trading of virtual goods within games is a global industry worth over $10 billion a year. Gaming boasts the world’s fastest-growing advertising market.
In addition to these impressive statistics, video games are creating a whole new science of mass engagement which is beginning to revolutionise the way we research and understand economics, human behaviour and democratic participation. Games are used to train the US Military, to model global pandemics and to campaign against human rights abuses in Africa.
Journalist and author Tom Chatfield visits the RSA to examine the ways in which virtual game worlds can function as unprecedented laboratories for exploring human motivations, and for evaluating economic theories that it has never been possible before to test experimentally.
He will argue that games are becoming one of the most powerful tools available for raising awareness of political, ethical and environmental issues, and promoting action across an extraordinary range of fields and disciplines – from medicine to warfare to, perhaps most importantly, education.
Response by Ed Vaizey MP, Shadow Minister for Culture
Chaired by Rory Cellan-Jones, BBC technology correspondent
Tim Brown is the CEO and president of IDEO, and speaks regularly on the value of design thinking and innovation to business and design audiences around the world. He participates in the World Economic Forum at Davos, and his talk “Serious Play” can be seen on TED.com. In this interview, he reviews his career at IDEO, explores the impact of design processes (drawing and storytelling), as well as discussing his new book, Change By Design.
Andy Budd is an internationally renowned user experience designer and web standards expert from Clearleft. In his speech at the Future of Web Design conference in London he compares the user experience of websites to various real life examples. He highlights the importance of user experience in web design with some useful little tips that can be put into effect on your future projects.