Connections - Feb. 19, 2009: What makes a great service? How can designers influence the experience customers have with grocery stores, airlines and car rental agencies? Jennifer Bove of Huge and Ben Fullerton of IDEO talk with Lunar’s Gretchen Anderson about service design.
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Roundtable discussion in which Bill Moggridge from IDEO explains the importance of people and prototypes in the design process. Short but sweet.
CEO, IDEO; Author, Change By Design
One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.
This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009