We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be.
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PayTV vs. Internet - The Battle For Your TV with Mark Cuban (HD Net/Dallas mavericks) & Avner Ronen (Boxee)
Two high-profile industry mavericks narrate the battle for your living room. The first thinks that Internet is the future of entertainment, video included. The second thinks Cable/Satellite will always deliver a better video experience and that Internet video will remain a small niche.
The ability to share online has allowed consumers to control and filter the web. For brands and publishers, tapping into Influence is critical to social media’s future. What is influence and how is it measured? Leading voices in social media from multiple backgrounds will define the value of influence, discuss best practices, and predict future impact. Data will be shared! This panel is sponsored by ShareThis.