Richard Rutter’s presentation at South by Southwest 2011.
Tagged with “typography” (4)
Grid systems have been used in print design, architecture and interior design for generations. Now, on the web, the same rules of grid system composition and usage no longer apply. Content is viewed in many ways; from RSS feeds to email. Content is viewed on many devices; from mobile phones to laptops. Users can manipulate the browser, they can remove content, resize the canvas, resize the typefaces. A designer is no longer in control of this presentation. So where do grid systems fit in to all that?
Web typography has come a long way, but how do you find inspiration to push your designs forward online? Letters can say far more than the words they spell.
In her session, Samantha will look at the lettering surrounding us everyday, tapping into the way it makes us feel. If you don’t already get emotional about which font to use, you will, looking at letters in a whole new way and learning how to translate those feelings into your web designs.
Samantha Warren loves big concepts as much as she loves badass typography and thrives on telling interesting stories through usable interfaces. She has written articles for .net Magazine, regularly speaks at industry events and is on the Board of the Art Directors Club of Washington DC. When she is not doing any of the above you can find her enthusiastically teaching typography and web design at the Center for Digital Imaging Arts at Boston University.
Our latest Please Explain is all about typefaces and typography. Typeface designer Jonathan Hoefler, type designer and president of Hoefler & Frere-Jones and Steven Heller, co-chair of the MFA Designer as Author program at the School of Visual Arts and author of the VISUALS column for the New York Times Book Review, will explain how typefaces are created and why typography is important to communication and design.