If the conscious mind—the part you consider you—is just the tip of the iceberg in the brain, what is all the rest doing? Neuroscientist David Eagleman, author of the New York Times bestseller Incognito: The Secret Lives of the Brain, shows that most of what you do, think and believe is generated by parts of your brain to which you have no access. Here’s the exposé about the non-conscious brain and all the machinery under the hood that keeps the show going.
gothick / collective / tags / psychology
Tagged with “psychology”
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The Secret Lives of the Brain at SXSW Interactive 2012
Tagged with neuroscience brain psychology book:author=david eagleman
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John Medina on Brain Rules for Baby, Part I
Popular brain researcher Dr. John Medina returns to talk about his new book Brain Rules for Baby. His previous interviews about the brain (part i, part ii) have been our most popular episodes since they were released over two years ago. Medina holds joint affiliate faculty appointments at the University of Washington School of Medicine, in its Department of Bioengineering, and at Seattle Pacific University, where he is the director of the Brain Center for Applied Learning Research.
From http://podcast.rubyonrails.com/programs/1/episodes/john-medina-on-brain-rules-for-baby-part-i
Tagged with psychology peepcode brain book john+medina
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The Art & Science of Seductive Interactions
Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
Tagged with psychology behaviour sxsw sxsw2010 interaction design persuasion
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The Art and Science of Seductive Interactions — Stephen Anderson
Remember that “percentage complete” feature that LinkedIn implemented a few years ago, and how quickly this accelerated people filling out their profiles? It wasn’t a clever interface, IA, or technical prowess that made this a successful feature—it was basic human psychology. To be good UX professionals we need to crack open some psych 101 textbooks, learn what motivates people, and then bake these ideas into our designs.
Independent consultant Stephen P. Anderson looks at specific examples of sites who’ve designed serendipity, arousal, rewards and other seductive elements into their application, especially during the post sign-up process when it is so easy to lose people. Regardless of your current project, the principles behind these examples (from disciplines like social sciences, psychology, neuroscience and cognitive science) can be applied universally. Best of all, attendees will receive a special gift that makes it easy to bridge theory with tomorrow’s deadline.
Tagged with stephen anderson seduction psychology ux design interaction for:andybudd
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How to Control and Change Individual Behaviour: the world as installation
Changing individual behavior is a major stake for policies and management, but humans think and act as social beings rather than rational agents. The lecture will introduce Installation Theory, the principles of which can be used for governance. Saadi Lahlou is director of the Institute of Social Psychology at LSE.
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Why Smart People Make Bad Decisions
Dr. Moira Gunn speaks with Zachary Shore of the Naval Postgraduate School about blunders, looking back through history and gleaning insights on life in the present. The techno-snafu’s start with no other than Thomas Alva Edison.
Tagged with psychology