HTML5. It’s more than paving the cowpaths. It’s more than markup. There’s a lot of stuff in the spec about databases and communication protocols and blahdiblah backend juju. Some of that stuff is pretty radical. And it will change how you design websites. Why? Because for the last twenty years, web designers have been creating inside of a certain set of constraints. We’ve been limited in what’s possible by the technology that runs the web. We became so used to those limits, we stopped thinking about them. They became invisible. They Just Are. Of course the web works this certain way. Of course a user clicks and waits, the page loads, like this… but guess what? That’s not what the web will look like in the future. The constrains have changed. Come hear a non-nerd explanation of the new possibilities created by HTML5’s APIs. Don’t just wait around to see how other people implement these technologies. Learn about HTML APIs yourself, so you can design for and create the web of the future.
Tagged with “sxsw2012” (6)
The browser wars panel has been an SxSW institution, and gives us a forum to bring browser vendors to to the table to take stock of new developments on the web. As in years past, we’ll bring Mozilla (Firefox), Google (Chrome), Microsoft (IE), Opera (Opera), and maybe Apple (Safari) to the table to speak of developments on the web, and to share their unique perspectives as those who make the platforms on which the web is viewed.
Our tag line this year places tongue firmly in cheek. Interesting chatter continues about applications on the web. What’s the story with browser-based app stores? While we’re at it, microdata has been embraced by Google, Microsoft, and Yahoo, but the web seems underwhelmed by schema.org. And why hasn’t HTML5 video changed our lives already, and why aren’t there any real peer-to-peer apps on the web yet? And, is WebGL ready or just sodden in hype? We’ll get candid on this panel, and take stock of the era of modern browsers, mobile apps, and Angry Birds.
The internet was supposed to allow media outlets not only to display the talent of their writers — but to capture the intelligence of the audience. Remember that rhetoric? We’ve abandoned it; the most that publishers can claim is that their comments are not quite as bad as the competition’s. Trolls and spammers are not the problem. They can be dealt with by brute-force moderation. The real tragedy: the triumph of mediocrity. People with time on their hands drown out more valuable contributors. We’ve all designed discussion systems with the most avid commenters in mind. We’ve given them stars and moderating powers and allowed them to develop cliques and a sense of ownership that shades into entitlement. They are not the only readers. They are not even the smartest of our readers. If we’re truly to capture the intelligence of the audience, we need to design for the most intelligent of the audience.
The Lean Startup debuted at #2 on the New York Times bestseller list. This talk draws on stories and insights from the book, explaining the new science of entrepreneurship. Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counterintuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.
This is Bruce Sterling’s closing talk from SXSW 2012 Interactive.
Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?
We’ll explore this by looking at what the Web was, is now, and might become. We’ll look at examples of exciting user interfaces and sophisticated interactions. We’ll also examine some emerging techniques for providing rich user interactions without hurting the web or killing kittens.
Phil Hawksworth, Technical Director, R/GA
After several years working on web applications and consulting on web best practices at technology companies such as Verisign, VMware and BT, Phil made the move into the agency world where he managed development teams and architected solutions on projects for clients including of eBay, Sony and BP.
Phil Hawksworth is a Technical Director at R/GA and enjoys talking about himself in the third person.