Panel discussion about Tech City in east London, part of an initiative to create digital enterprise centres announced last year by the prime minister, David Cameron
Tagged with “business” (3)
In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the rise of the designful company.
In his session, Marty will explain why design thinking—in its broadest sense—will become the new best practice, and how you can leverage your unique position as a brand-builder to transform the way business does business in the 21st century.
Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as a designer, copywriter, journalist, magazine publisher and brand consultant. Having developed brand identities for companies such as Apple, Adobe, Kodak and Hewlett-Packard. He has also authored three bestselling books (‘The Brand Gap, ‘Zag’ and ‘The Designful Company’) which discuss how organisations can bridge the gap between business strategy and customer experience.
Powerpoint presentations, key performance indicators and mission statements. Do they make our businesses and institutions run more efficiently, or are they irritating and faddish, not just devoid of meaning, but actually obstructive of clear communication? In his new book, "Bendable Learnings", there is no doubt what Don Watson thinks. In this laugh-out-loud talk at the ANU, he outlines his argument for why we need to avoid the ridiculous confusion of corporate language.