SXSW 2011 presentation by Matthew Inman, the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com).
Tagged with “marketing” (5)
At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
Tony Hsieh, Zappos.com
Buying ads on viral videos before they break big and how things spread (and how fast they go away). Do brands still need to worry about what people are saying about them online? Enjoy the conversation.
‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.
Alan Moore, Smlxl Ltd
Today we talk about the psychology behind online marketing
* What is meant by psychotactics? * Is marketing really psychology in disguise? * Is it a case of expressing your psychology or connecting with customers psychology? * What is the psychology behind successful websites? * How to use a filtering style of questioning to understand your business. * How to create engaging articles for customers? * How to find inspiration for writing articles? * When you write for brand engagement - are you writing for yourself or others? * Why strategy is not critical to success!