An ‘app-in-store’ model is a dramatic shift from the bulky but comfortable advantages of a big corporate website, where large, constant refreshing or redeployment of the site’s entire content happens up to 30 times everyday. Dion Almaer, Ben Galbraith expound on how Android technology is influencing big retail, including Wal-mart.
Tagged with “business” (3)
In this presentation at the Web 2.0 Conference, Zappos.com CEO Tony Hsieh talks about his first business selling pizza in college, starting Link Exchange after college, and how he eventually ended up leading Zappos as the CEO. Tony discusses how his experience at Link Exchange influenced him to focus on corporate culture as a top priority, and why he thinks culture is so important to a company’s future growth and success.
Tony talks about the internal vision of Zappos not just to be an Internet footware merchant, but to be a brand that is known for an excellent customer experience. He goes on to list a number of specific techniques that the company uses to enhance customer service, and explains why he thinks that the telephone is still one of the best branding devices available.
How do you define culture? Tony talks about some of the core values of Zappos, and why it’s important to have values that aren’t just a plaque on a wall. These values permeate every aspect of the company, and Tony details some of the hiring and training practices that Zappos uses to ensure that every employee fits into the corporate culture.
We talked about more than Pownce and Twitter in this interview. Leah Culver is a developer who launched many projects. Pownce was just the highest profile of them. I asked her about it because I’m insanely curious about why it didn’t crush Twitter.
Here’s what I saw from the outside. In March 2007, when Pownce launched, Twitter didn’t have much of a head start. It only had about 250,000 members, and Twitter’s site was still unstable and often inaccessible. So Pownce launched at a good time. Plus it offered more features. Plus it had a real revenue plan with its premium accounts. Plus it was backed by Kevin Rose a Web celebrity with geek cred. Why didn’t it win?