From podcast to hardcover bestseller. Scott Sigler surprised the publishing world in 2007 when his book, Ancestor, released by small publisher Dragon Moon Press, appeared on the Amazon bestseller list. It was already available on line as a free serialized podcast, where it had gained 10,000 fans. In fact, all of his work is available free, but fans still buy. In this talk, he chronicles the publishing of his fourth book, The Rookie, a sci-fi football story, and the possibilities for authors who maintain an on-line following.