From podcast to hardcover bestseller. Scott Sigler surprised the publishing world in 2007 when his book, Ancestor, released by small publisher Dragon Moon Press, appeared on the Amazon bestseller list. It was already available on line as a free serialized podcast, where it had gained 10,000 fans. In fact, all of his work is available free, but fans still buy. In this talk, he chronicles the publishing of his fourth book, The Rookie, a sci-fi football story, and the possibilities for authors who maintain an on-line following.
Michael Hyattâs thoughts on leading with purpose, personal productivity, book publishing, and social media.
These days, authors are increasingly expected to do more than just, you know, write books. They’re expected to have a presence on social media, to have a public profile, and to connect with fans and potential new readers. Baratunde Thurston is taking that a step further. Actually, he’s taking it several steps further. He’s a comedian, Director of Digital for The Onion, and he’s the author of the forthcoming book, How to Be Black. He’s assembled a volunteer ‘street team’ to help market the book through word-of-mouth and social media, and is modeling the marketing of the book on a political campaign. Is this the future for all authors? And what if you’re a low profile person who just wants to write?
Call SXSW 2009’s infamous “New Think for Old Publishers” (aka “Geeks School New York”) a missed opportunity. How did book publishing become the last media industry to embrace digital and how will this change? New publishing models, strategy and a brave future for books and we who love them.