In this lively and interactive session, Robert Hoekman, Jr., the author of ‘Designing the Obvious’ and ‘Designing the Moment’, uses the audience to reveal the 7 essential design principles for achieving great application design and the psychology behind them. And he does it all without a single bullet point (gasp!).
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It’s easy for applications to get overcomplicated and bogged down with data – especially in an enterprise setting. It’s hard to keep track of so many different things. When dashboards and widgets are employed, the goal is to make your life easier, but often that’s not the result. The solution—simplify these applications for specific use cases and give the right people the right information they need for their given task.
Hagan Rivers, of Two Rivers Consulting, spends her time meeting with teams to show them exactly how to streamline these complex applications. Whether it’s an app for managing purchase orders or hospital patients, there is a lot to consider. Hagan expresses the value of taking a step back and sifting through the complexity. This allows you to untangle the necessary bits to arrive at a better focus.
Welcome to the world of atoms. Remember when the mantra was that bits were more important than atoms? That we could dispense with physical things because information was all that mattered? Well, that was nonsense then and it is nonsense now.
The human body is part of the physical world. It savors touch and feeling, movement and action. How else to explain the popularity of physical devices, of games that require gestures, and full-body movement?
Want to develop for this new world? There are new rules for interacting with the world, new rules for the developers of systems. But the new rules still follow the old principles. Let’s not throw away the old lessons of interaction. In fact, these become even more important than ever before. And yes, there are some new things to learn as well, new technologies to master, new words to learn.
Today the need is for complex, rich, emotionally satisfying things. It is no longer just about function and service. Those are still important, but they are taken for granted. Today we must add convenience and comfort, fun and excitement, pleasure. We needed to develop applications that both delivered real value but also was high in emotional value, experience, and engagement.
Dr. Don Norman is the author or co-author of fourteen books, with translations into sixteen languages, including: The Design of Everyday Things, Things That Make Us Smart, and The Invisible Computer. Business Week has called this the bible of the ‘post PC’ thinking. His latest book, Emotional Design: Why we love (or hate) everyday things marks the transition from usability to aesthetics, but with the emphasis on a well-rounded, cohesive product that looks good, works well, and gives pride to the owner. The well-rounded product, says Don, will enhance the heart as well as the mind, being a joy to behold, to use, and to own.