Companies like 3M allow their employees to have an hour a day to do whatever they want: work on a side project or tinker with a hobby. In doing so, they’re helping their employees become more creative â and increasing their productivity, says science writer Jonah Lehrer in his new book, Imagine.
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In his new book, Imagine, Jonah Lehrer explores the art and science of original thinking â from Shakespearean tragedies to the invention of masking tape to Nike’s "Just Do It" campaign. And when you get stuck? "Take a very long, warm shower," Lehrer says.