The core of sustainability efforts is behavior change, understanding patterns of behavior and developing models for motivating sustainable behavior change. This approach assumes a rational response from the consumer. However, most decisions are irrational. This panel will examine how to motivate people to make sustainable changes by appealing to their emotions instead. This panel is sponsored by frog design.
Also huffduffed as…
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Designing for Irrational Behavior
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Designing for Irrational Behavior
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SXSW 09 - Designing For Irrational Behavior
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Designing for Irrational Behavior
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Designing for Irrational Behavior
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Designing for Irrational Behavior
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Designing for Irrational Behavior
Possibly related…
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The Future of Social Networks
Social networks will be like air, in that they will permeate everything that we do online AND offline. We’ll look at the underlying technologies that will make this possible, how it will evolve, and the business models that will support it.
Tagged with sxsw09 sxsw socialnetwork
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The Future Of Social Networks | SXSW.com
Social networks will be like air, in that they will permeate everything that we do online AND offline. We’ll look at the underlying technologies that will make this possible, how it will evolve, and the business models that will support it.
[Slides here: http://www.slideshare.net/charleneli/sxsw09-the-future-of-social-networks]
Charlene Li, Altimeter Group
Tagged with sxsw09 charleneli socialnetworks
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Download mp3
Tagged with offline socialnetwork society