Gary Vaynerchuk, the New York Times bestselling author of Crush It! and creator of Wine Library TV, discusses his new book The Thank You Economy. This bold and expansive look at the evolution of today’s marketplace reveals the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking book, Vaynerchuk — one of Bloomberg Businessweek‘s “20 People Every Entrepreneur Should Follow” — looks beyond a numbers — based analysis to explore the value of social interactions in building our economy.
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Changing individual behavior is a major stake for policies and management, but humans think and act as social beings rather than rational agents. The lecture will introduce Installation Theory, the principles of which can be used for governance. Saadi Lahlou is director of the Institute of Social Psychology at LSE.