Raise your hand if you’ve experienced anxiety trying to keep up with Facebook, Twitter, email.
OK, now imagine you’re a musician who relies on social media to release your songs, connect with fans, and make a living.
In the business it’s called D2F – or direct-to-fan marketing – and it was a hot topic in panels and hallways this week at Berklee College of Music’s Rethink Music conference. People from all corners of the industry converged on Hynes Convention Center in Boston, and some of them raised questions about the potential downside of constant connection.