Engage in a deep dive into the importance of experience. In this session Peter will cover the historical perspective; lay out the evolution of product categories; demonstrate the competitive advantage that experience provides; explain the importance of thinking about your products in a systems fashion; and cap it off with a discussion of experience strategies and how they can provide stars to sail your ship by.
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An interview by Teresa Brazen with Peter Merholz, President and Co-founder of Adaptive Path. Show length: 25 minutes
Peter Merholz chats with Don Norman, author and co-author of fourteen books, including the seminal The Design of Everyday Things, and his recently released The Design of Future Things, about what he thinks about user experience design today and what companies need to do to innovate. From http://www.adaptivepath.com/ideas/podcasts/
Design is hard. The Web is complicated. How do we make things for people when all we have are the most basic understanding of what they want? Join Jeffrey Veen as he takes a broad survey of the challenges designers face today, and how we’re all solving those problems with new perspectives on user research, interaction design, and information architecture.