As we use a multitude of devices to access the same content, we expect a similar experience across platforms. If you have a great user experience on the desktop, it would be easy to rationalize that your mobile experience, for example, shouldn’t be painful. User experience professionals now need to consider how and where their applications and content are being accessed more than ever before.
Bill Scott knows this. Bill is the Director of UI Engineering at Netflix. Users can access Netflix on TVs, mobile devices, tablets, not to mention on the desktop. Bill believes that it’s not just the devices themselves, but also the context in which they are used that designers need to keep in mind. Developing rich interactions across all of these platforms can be a daunting task. Employing design patterns can help ensure that your users have a great experience wherever they use your product. Patterns develop a common vocabulary and create a shared understanding amongst the team.