"Ryan Singer, who manages 37signals’ products and leads the design team, talks about the company’s design process. He discusses how the design team works with each other and collaborates with programmers. He gives advice to other design/development teams on how to work together smoothly. …" http://37signals.com/svn/posts/2135-podcast-episode-7-ryan-singer-on-the-37signals-design-process
Also huffduffed as…
TelescopeMan records the Flex 3000 SDR (Amateur Radio) while dialing around the 20 meter radio band. At the 5:30 mark you can also hear various digital signals along with CW signals.
One of the last digital signals is slow scan TV — someone transmitting a picture. All of the digital signals can be decoded using the appropriate software such a FLdigi and Ham Radio Deluxe.
TelescopeMan continues to be amazed at the capabilities of the Flex 3000 SDR radio. It’s simply unbelievable the weak signals it can receive and the quality of the software filters.
Over a million people use the web-based applications that 37 Signals built. Many of them are paying customers. So I called up the company’s co-founder, Jason Fried, and asked him to teach us how 37 Signals does it.
Here are some of my notes from the interview.
You don’t need money
Lack of money, Jason says, forces you to focus on building something that works. It forces you to find ways to earn money, instead of amusing yourself with projects that are just fun or interesting.
Become a teacher
Teaching is 37 Signals’s marketing. It’s what get helped them build the audience that uses their products and generates their revenue. Jason says his company thinks like the top chefs who know that teaching on TV enhances their reputation and builds a following.
Get a voice
37 Signals has one of the most respected blogs in the business, but you don’t have to be a blogger you just need a voice. Find your medium—audio, video, whatever—and let your voice be heard.
Charge for subscriptions
Too many internet entrepreneurs are afraid to charge their users. If 37 Signals didn’t get any new users this month, it would still have revenues because its business is built on a subscription fee.
37 Signals hires people who are more than "just programmers," or "just designers," or "just" anything else. Jason says that people who cultivate non-work interests can bring in new ideas can bring in new ideas from outside their industries.
Dan Benjamin interviews Jason Fried, co-founder of 37 Signals, the company behind Basecamp, Campfire, Highrise, Backpack, and the author of a new book, REWORK.
Topics include big vs. small, fear of success, turning points, solving universal problems, if investment and success has affected the company and how it’s evolved over 10 years, the “37 Signals culture” and mindset (like spending only one day a week in the office), and finding design inspiration in nature.