With a marketing career spanning over 20 years, Robin Houghton has a solid background in brand management, strategic planning & execution and business-to-consumer marketing.
Is Business to business marketing different to business to consumer?Suzanne_photo2005
Is B2B marketing easier?
The subjectivity of a marketing strategy.
Is a marketing strategy in B2B best built over the medium term?
How B2B marketing is about all functions
The friendship model of marketing
In these recessionary times what should professional services be doing?
Outside trust starts with inside honesty.
Today we talk about the psychology behind online marketing
* What is meant by psychotactics?
* Is marketing really psychology in disguise?
* Is it a case of expressing your psychology or connecting with customers psychology?
* What is the psychology behind successful websites?
* How to use a filtering style of questioning to understand your business.
* How to create engaging articles for customers?
* How to find inspiration for writing articles?
* When you write for brand engagement - are you writing for yourself or others?
* Why strategy is not critical to success!