With a marketing career spanning over 20 years, Robin Houghton has a solid background in brand management, strategic planning & execution and business-to-consumer marketing.
Is Business to business marketing different to business to consumer?Suzanne_photo2005
Is B2B marketing easier?
The subjectivity of a marketing strategy.
Is a marketing strategy in B2B best built over the medium term?
How B2B marketing is about all functions
The friendship model of marketing
In these recessionary times what should professional services be doing?
Outside trust starts with inside honesty.
Hosted by Brennan Dunn and Eric Davis. Show Notes 00:10 - Content Marketing Making information available for personal gain/recognition Duct Tape
In this week’s internet marketing podcast Kelvin caught up with Fiona Robertson (RocketSeed) about how you can do e-mail marketing through your signature. Fiona Robson’s background is in the tourism industry where she held various sales and marketing roles until she joined RocketSeed about 2 and a half years ago. They discussed the opportunities of e-mail marketing, the types of audience you can reach, how changes in the mobile industry have influenced e-mail marketing, how to segment e-mail marketing approaches and how to kick off your e-mail marketing strategy.