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Are you investing in your content? Do you have a strategy? If not then help is at hand. You need a content strategist, but who are they and what do they do?
11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.
Dan and Jeffrey talk in-depth about content strategy on the web with Kristina Halvorson, CEO, Brain Traffic and author, Content Strategy for the Web (New Riders, 2010), and Erin Kissane, content strategist with Happy Cog, and author of Incisive.nu.