Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
Brandwashed
Also huffduffed as…
Possibly related…
-
Getting People Who Don’t Buy to Buy Enthusiastically
On November 3rd, Dr. Cialdini, along with Dan Ariely, Ori Brafman, Pam Danziger, Dan Hill and Christophe Morin were interviewed for the Extraordinary Minds webcast, “Getting People Who Don’t Buy to Buy Enthusiastically”.
-
V.S. Ramachandran’s Tales Of The ‘Tell-Tale Brain’ : NPR
Neurologist V.S. Ramachandran, a pioneer in the field of visual perception, explains how his simple experiments in behavioral neurology have changed the lives of patients suffering from a variety of neurological symptoms in The Tell-Tale Brain.
Tagged with neurology v.s. ramachandran npr fresh air book the tell-tale brain
-
International Advertising Association: Conversational Marketing Conference
Yesterday’s consumers are today’s participants. What have you heard them say about your brand lately?
http://fora.tv/2009/02/18/Conversational_Marketing_Conference