Rory Cellan-Jones tells the story of the social networking scramble of the early 2000s and finds out how Facebook emerged to become world’s biggest social network. Facebook wasn’t the first site of its kind - other businesses had a lot in common with Mark Zuckerberg’s efforts - but its simplicity and the single-minded focus of its CEO gave it an advantage over the competition. With big growth has come big controversy, over privacy, security, and targeted advertising. Rory finds out that some people are becoming more wary about what they share online - could new networks spot a gap in the market and steal Facebook’s crown? Part 2 of 3.
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It’s a phenomenon which seems to have come from nowhere, but in fact computer-based social networks have been around for decades. In this three-part series the BBC’s technology correspondent Rory Cellan Jones traces the hidden story of social networking, from the early days of computing and the 60s counterculture through to the businesses worth billions today. From their roots in utopian experiments in California, online social networks spread around the world. In the past few years companies such as Facebook and Twitter have captivated millions of users. But what will be the next big thing in social networking, and how is it changing our lives? This series was originally broadcast in three weekly parts from 26 January 2011.