A lot of hot air and expensive business consultancy time is sold in pursuit of facilitating creativity but the creative process is still thought of as a mysterious black box, often the preserve of certain people and not others. But what’s the actual science behind it? Are some of us more creative than others, and if so, why? What can all of us do to help ourselves have more and better ideas? This talk offers a brief introduction to the psychology of creativity.
Tagged with “ux” (4)
Designing interfaces for digital products like the Apple iPhone or an interactive web application like Yahoo! Mail promises to be one of the hottest job design prospects for the next century. Nearly every product type we know about has gone or is going digital, from content rich websites like CNN.com to mobile task-based applications like Gowalla to products for the digital home like Netflix. But even when one has great ideas, or creates innovative design for their products, how does one get their company or clients to institute positive change through their work?
In this session, Andrei Herasimchuk will divulge lessons learned from the trenches on how to get large, global corporations to make big changes through Design. What works, what doesn’t and how to keep yourself inspired when tackling such large projects. In doing so, he aims to pass on key factors to success while inspiring designers everywhere to tackle the challenges that face them in the workplace, helping them to overcome the inevitable obstacles that will arise in their path. — Andrei Michael Herasimchuk was the lead designer behind the Adobe Creative Suite and the product lead for Adobe Lightroom. He was Chief Design Officer for Involution Studios, a digital product design company based in the United States and recently joined Yahoo! He is now leading the product design team in the redesign of one of the internet’s largest web-based applications, Yahoo! Mail, across web browsers, desktop clients, mobile smartphones and tablet computers. His writing and thoughts on design can be found at his blog, Design by Fire.
As we use social tools on the web, design patterns are emerging. Social design must be organic, not static, emotional, not data-driven. A social experience builds on relationships, not transactions.
In 2008, Yahoo!’s Christian Crumlish introduced the idea of social design patterns to BayCHI. He returns in 2010 to share what he learned over two years. With his Yahoo! colleague Erin Malone, Christian created a wiki to gather social design patterns and published a snapshot of the wiki in book form.
Among the many principles of social design, Christian presents five:
- Pave the Cowpaths: Watch what people do, then support and adapt to that behavior.
- Talk Like a Person: Use a conversational voice. Be self-deprecating when an error occurs. Ask questions.
- Be Open: Embrace open standards. Support two-way exchange of data with other applications.
- Learn from Games: Give your application fun elements, like collecting and customization.
- Respect the Ethical Dimension: Understand the expectations people have in social situations and abide by them.
Christian then describes five practices:
- Give people a way to be identified and to characterize themselves.
- Create social objects that give people context for interaction.
- Give people something to do, and understand the continuum of participation, from lurkers to creators to leaders.
- Enable a bridge to real life.
- Let the community elevate people and the content they value.
Finally, he discusses five anti-patterns, commonly-used design choices that appear to solve a problem but that can backfire and pollute of the commons. Examples:
- The Cargo Cult: Copying successful designs without understanding why they are successful.
- Breaking Email: Sending an email alert, but rejecting or silently discarding the reply.
- The Password Anti-Pattern: Asking people for their password to another service encourages poor on-line hygiene.
- The Ex-Boyfriend Bug: Connecting people who share a social circle but who have reasons to avoid each other.
- The Potemkin Village: Building groups with no members. Instead, let people gather naturally.
Christian stresses that social design is an ecosystem in which designers must balance many trade-offs. Not every design pattern applies to every application, but good designers can use patterns to strike a balance that works.
On this episode we talk to the fabulous Jeremy Keith, author of HTML5 For Web Designers. Awesome book, awesome guy, awesome interview. We also have 2 additional guests: John Wolters (Usability Expert & Technical Communicator) from Aachen, Germany, and Lindsey Ogden (Designer