David Siteman Garland interviews marketing maven Seth Godin.
http://www.therisetothetop.com/badass-blogger/seth-godin-most-revealing-interview-ever/
Tagged with “writing”
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Seth Godin’s Most Revealing Interview Ever | The Rise to the Top
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Longform Podcast Episode 5: Paul Ford
Aaron Lammer talks with writer and programmer Paul Ford.
“You don’t really read a newspaper to preserve journalism, or save great journalism, or to keep the newspaper going. You read it because it gives you a sense of power or control over the environment that you’re in, and actually sort of helps you define what your personal territory is, and what the things are that matter for you. As long as products serve that need—as long as books allow you to explore spaces that it’s otherwise really hard for you to explore and so on—I think people will continue to read them.”
http://longformpodcast.tumblr.com/post/30941148016/paul-ford
Tagged with journalism longform writing publishing paul ford
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How Chris Brogan Built His Content Platform
In this episode we discuss: How to write 2,000-4,000 words a day The critical importance of brevity in the digital age Why every online writer should read (and study) The Shipping News 2 ways to find endless content ideas Why it took Chris 8 years to gain his first 100 subscribers Brogan’s best advice on how to create a valuable content platform
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Full Interview: Baratunde Thurston on Marketing Your Book in a Digital Age | Spark
These days, authors are increasingly expected to do more than just, you know, write books. They’re expected to have a presence on social media, to have a public profile, and to connect with fans and potential new readers. Baratunde Thurston is taking that a step further. Actually, he’s taking it several steps further. He’s a comedian, Director of Digital for The Onion, and he’s the author of the forthcoming book, How to Be Black. He’s assembled a volunteer ‘street team’ to help market the book through word-of-mouth and social media, and is modeling the marketing of the book on a political campaign. Is this the future for all authors? And what if you’re a low profile person who just wants to write?
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Umberto Eco | The Prague Cemetery
Umberto Eco’s new book, The Prague Cemetery is "a novel that takes the power of fakery in history to new heights," according to the Times Literary Supplement. "This work of teasing historical pseudo-reconstruction combines an intriguing philosophy of history with an elaborate set of reflections on narrative and the nature of fiction." The author of five bestselling philosophical novels, including The Name of the Rose, Foucault’s Pendulum, and The Mysterious Flame of Queen Loana, Eco is a medievalist and semiotician at the University of Bologna in Italy.
Interviewed by Carlin Romano, critic-at-large of The Chronicle of Higher Education
(recorded 11/10/2011) -
Think You Know ‘How To Write A Sentence’? : NPR
Most people know a good sentence when they read one, but New York Times columnist Stanley Fish says most of us don’t really know how to write them ourselves. His new book, How To Write A Sentence: And How To Read One, is part ode, part how-to guide to the art of the well-constructed sentence.
http://www.npr.org/2011/01/25/133214521/stanley-fish-demystifies-how-to-write-a-sentence
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SXSW: Writing Workshop with @BettyDraper: Saying It Short
Helen Klein Ross presentation from SXSW 2011.
In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary—including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."
Tagged with writing helen klein ross sxsw social media twitter
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Six Pixels Of Separation - The Twist Image Podcast - Episode #243 - Host: Mitch Joel
Welcome to episode #243 of Six Pixels Of Separation - The Twist Image Podcast. Seth Godin is a national treasure. He’s more than a Marketer’s Marketer, he is a business thought-leader and change agent. This past week marked a new…
http://www.twistimage.com/podcast/archives/spos-243---its-time-to-ship-with-seth-godin/
Tagged with marketing social media book futures publishing writing authors
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How to Write (and Execute) a Powerfully Simple Business Plan | Copyblogger
Should you or shouldn’t you write a business plan? Are they a total waste of time, or a necessary vehicle on the path to online entrepreneurial glory? What if there were a third way to think through and write a business plan for an online business, a much simpler way?
Tagged with business business plan writing
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BBC World Service - The Interview: Ursula Le Guin
Author Ursula Le Guin gives Owen Bennett Jones a lesson in science fiction and talks about how her work has been influenced by anthropology and Taoism. She also tells the story of Ishi, a native American who escaped the massacre of his tribe.
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