More that ever, the design of things is driving change into markets, and defining the idea of what a company means to its constitueants. Today, you can’t just create something, make and deliver it, and then expect it do well. Products must be more than just a “thing”. They need to built off relevant ideas, and the story needs to be driven throughout the entire proposition in an authentic way. Though observations and work examples, designer RobertBrunner will talk about why the notion of "ideas, not objects" is so important now, and how he and his company have created products that embody this principle. Highlighted will be his work for Barnes and Noble, Polaroid, Fuego, and Beats by Dr. Dre.
Also huffduffed as…
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Designing Ideas, Not Objects
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Designing Ideas, Not Objects
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Designing Ideas, Not Objects
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Designing Ideas, Not Objects
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Designing Ideas, Not Objects
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Designing Ideas, Not Objects
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Designing Ideas, Not Objects
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Designing Ideas, Not Objects
Possibly related…
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Tips For Making Ideas Happen [SxSW 2009]
The Behance Team is focused on organizing and boosting productivity in the creative world. We have interviewed hundreds of the most productive creative people and teams that are actually able to MAKE IDEAS HAPPPEN. We now want to share the "tips" and insights from our research with creative and entrepreneurial people that want to make ideas happen.
Scott Belsky, Behance
Tagged with sxsw09 scottbelsky behance ideas innovation creativity
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SXSW Interactive 2010: Design Fiction: Props, Prototypes, Predicaments Communicating New Ideas
From http://my.sxsw.com/node/5142
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Worst Website Ever II: Too Stupid to Fail
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