Big Web Show #25: Karen McGrane
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The Big Web Show #25: Karen McGrane - 5by5
The Big Web Show #25: Karen McGrane - 5by5
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Karen McGrane – Adapting Your Content for Mobile » UIE Brain Sparks
As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn’t always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.
Content touches all aspects of a design. Having presentation independent content allows for it to adapt to different screens and devices. Karen McGrane suggests that having the specifics of how the content will be structured in place first, allows for the freedom and flexibility to make the right design choices.
Karen says that the advent of WYSIWYG editors shifted focus to the wrong things at the wrong time. Content took a backseat to the overall look of the design. Thinking about content first, over how it will appear, helps ensure you’re communicating the right message.
http://www.uie.com/brainsparks/2013/02/20/karen-mcgrane-adapting-your-content-for-mobile/
Tagged with content strategy mobile web book:author=karen mcgrane
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Insert Content Here, Episode 4: Karen McGrane on Content Strategy for Mobile | Lullabot
Jeff Eaton and Karen McGrane discuss the rise of mobile; the challenges of transitioning to reusable content; and Karen’s new book, Content Strategy for Mobile.