Planet New – the world of wonderfully innovative ideas that give rise to new products. There are many arguments about how to solve the world’s economic problems. But if there’s one solution that most will agree on it’s that we need more new products to drive capitalism and make us richer. Evan Davis and guests discuss the importance of innovation for the global economy and the impediments to this kind of creativity. They also swap thoughts on the ‘pivot’ – when to change your mind in business.
Tagged with “product” (2)
Don Norman, a former Apple vice-president, co-founder of the Nielsen Norman Group, and one of the world’s most influential designers, discusses his new book, Living With Complexity. Norman talks about differences between complexity, something being complicated, and simplicity, and suggests that people who bemoan “technology” don’t actually seek simplicity. He also discusses differences between designing a product and designing a system, using examples of iPods and iTunes, the Amazon Kindle, and BMW’s Mini Cooper — products whose success depended upon the success of larger systems. Norman also notes the difference between a forcing function and a nudge, explains how complicated rules can weaken security, and comments on sociable design in realspace and on the internet.