Jonah Lehrer is pathologically indecisive.
"I found myself spending literally a half an hour, 30 minutes, in the cereal aisle of the supermarket, trying to choose between boxes of Cheerios," he says. "That’s when I realized I had a problem."
The struggle over cereal led Lehrer to contemplate much bigger questions — like what was actually happening in his head as he stood in the cereal aisle, and how much of that was rational versus emotional.
A conversation about the organic basis of decisionmaking with Jonah Lehrer, editor-at-large at Seed magazine and author of How We Decide.
According to new neuroscience studies, emotion has a strong influence on how the human brain makes decisions. Jonah Lehrer, the author of How We Decide, joins Fresh Air to discuss the latest research.
http://www.npr.org/templates/story/story.php?storyId=101334645
Jonah Lehrer: How Creativity Works (4/5/12)
Tagged with jonah lehrer creativity interview