Web typog ra phy has in the past two years seen a resur gence in inter est and many would agree only rightly so, with most of the con tent on the web still tex tual. However the range of tech ni cal options avail able for set ting type on the web is quite broad—not to men tion the range of styl is tic choices available—and often con fus ing. This ses sion aims to demys tify the cur rent tech niques avail able to set type on the web by com paring and con trast ing the var i ous options at hand while offer ing a set of good defaults and safe advice for not only mak ing it acces si ble but also plea sur able to read.
Tagged with “design” (53)
When I first picked up Matthew Frederick’s book: “101 Things I Learned in Architecture School” I was struck by the num ber of prin ci ples of archi tec ture that can be directly applied to inter ac tion design, but also dis il lu sioned by the fact that Interaction Designers gen er ally do not have a sim i lar body of knowl edge to draw on. Sure we have lots of “process”, but rel a tively lit tle “wis dom” of the sort found in this book.
The field of Interaction Design isn’t very old — If we’re talk ing purely soft ware interface design, then let’s say about 25 years old. No sur prise, then, that we bor row heavily (and unashamedly) from a range of other, more estab lished, dis ci plines. We try to com pen sate for our rel a tive lack of a his tory, tra di tion or body of knowl edge by leverag ing oth ers’. That’s entirely appro pri ate — but how far does it get us? Interaction Design is an essen tial com po nent of the deliv ery of vir tu ally any prod uct or ser vice today. Many of us may already be at the point where we inter act with more dig i tal prod ucts in a day than we do phys i cal prod ucts, and many of the most impor tant trans ac tions in our lives are entirely vir tual. Maybe Interaction Design needs to be taken a bit more seriously?
In this talk I’d like to reflect on my almost 20 years as an inter ac tion designer — the things I’ve learned along the way, and the things I wish I would have learned at Interaction Design School, if such a thing had existed back then. Along the way we’ll review some of the 101 things we all should have learned in Interaction Design School, sourced from ixd101.com (the blog I share with Matt Morphett), and beyond.
Considering how many busi nesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aes thet i cally, but also as far as ease of use, retail psy chol ogy and user expe ri ence are con cerned. How can we design better shops? If cus tomers enjoy shop ping more, won’t our clients earn more? Can forms be fun? What’s the psy chol ogy behind online pur chases? How can online and offline buy ing expe ri ences be har monised? Matt Balara will share some of his 15 years of expe ri ence design ing web sites, the vast major ity of which have sold some thing or other.
Most apps suck. Making an app that doesn’t suck is hard work and requires uncompro mis ing focus. We call apps that don’t suck “usable”. However, in the Age of User Experience, mak ing apps that are merely usable is no longer good enough.
So how can you go beyond mak ing usable apps to cre at ing excep tional expe ri ences that evoke pow er ful emo tions in users?
In this inspi ra tional ses sion, Aral will offer you an impas sioned glimpse into his approach of author ing apps that peo ple find joy ful and fun; apps that peo ple fall in love with.
Delight, story, empa thy, char ac ter, voice, beauty, fun, and play are just some of the top ics that will be cov ered and illus trated with exam ples from Aral’s decade-long expe ri ence in author ing web, Flash, desk top, and mobile apps, includ ing his lat est top-selling iPhone app, Feathers.
Andy Clarke’s Hardboiled Web Design is an uncom pro mis ing look at how to make the most from mod ern design tools and browsers, up-to-date tech niques and processes. In this prac ti cal, design focussed talk, Andy will dis cuss the ‘how’ as well as the ‘why’ and will chal lenge your pre con cep tions to help you make bet ter work for the web.
Andy will demon strate the most mod ern, forward-moving and some times exper i mental CSS tech niques while empha sis ing why a for ward look ing approach to CSS will pay real dividends.
By now we all know that the web is not a pub li ca tion — that it’s a liv ing, evolv ing thing. But a lot of con tent I see still appears to be ‘pub lished’ once and then left alone.
This talk is about what hap pens after con tent is pub lished. We’ll talk about how to:
decide what to cre ate in the first place (and what the best for mat is) iden tify which con tent types need to be left alone, and which need to be looked after revive exist ing con tent and give it a sec ond wind check your con tent is still work ing for its readers put it to sleep when it is time put a process in place so you can do this your self and with dis trib uted con tent creators We’ll also dis cuss how this varies depend ing on your indus try, size of site and type of content.
The actual process of design, the path you take on the way to creating something, is in many ways a “meta object” that can be applied to any design problem.
Ever since his first experiences with the humble ZX81 back in the early eighties, Brendan has continued to explore the interplay of people, code, design and art both in his role leading the team at mN and on brendandawes.com, a personal space where he publishes random thoughts, toys and projects created from an eclectic mix of digital and analog objects.
In this session Brendan talks through his three step process: boil—filling your head with many ideas and possibilties, simmer—taking time to consider, and finally reduce—removing things till there’s nothing left to take away.
Brendan Dawes is Creative Director for magneticNorth, a digital design company based in Manchester, UK. Over the years he’s helped realise projects for a wide range of brands including Sony Records, Diesel, BBC, Fox Kids, Channel 4, Disney, Benetton, Kellogg’s, The Tate and Coca-Cola.In 2009 he was listed among the top twenty web designers in the world by .net magazine and was featured in the “Design Icon” series in Computer Arts.
In an age of high-speed living and info overload, visualized information has incredible potential to help us quickly understand, navigate and find meaning in a complex world.
The use of infographics, data visualisations and information design is a rising trend across many disciplines: science, design, journalism and web. At the same time, daily exposure to the web is creating a incredibly design-literate population. Could this be a new language?
In his session, David will share his passion for this merging of design, information, text and story to unveil some of the interesting, unexpected and sometimes magical things that happen when you visualise data, knowledge and ideas. And, admitting that his book is as full of mistakes as it is successes, he’ll also explore some of the common pitfalls, traps and FAILS that dog this young design form.
Using examples from his book and blog, he’ll share thoughts on what makes a successful information visualisation and journalistic tips, especially for designers, on how to zero in on interesting data and subjects—and how designing information can expose your own biases and change your views about the world. Oh yeah!
David McCandless is a London-based author, data-journalist and information designer, working across print, advertising, TV and web. His design work has appeared in over forty publications internationally including The Guardian and Wired. He champions the use of data visualisations to explore new directions for journalism and to discover new stories in the seas of data surrounding us. His blog and book ‘Information Is Beautiful’ are dedicated to visualising ideas, issues, knowledge and data—all with the minimum of text.
Have you ever had a spontaneous creative triumph, perfectly in sync with your team?
A passionate believer in improvisation as a design skill, Hannah’s session will talk about the importance of this technique in her own design process and what lessons can be borrowed from improvised music.
From the jazz masters to the humble basement band practice, musical concepts such as timing, structure, rolls and expression have many lessons for designers creating an off-the-cuff interface.
Hannah will explore how the methods of music translate for a design/development team, as well as sharing personal stories and techniques for those times when you need a bit of a jam session.
Originally from Canada’s icy north, Hannah Donovan is creative director at Last.fm, where she’s worked for the last four years. Before moving to London, she designed websites for Canada’s largest youth-focused agency, working on brands such as Hershey, Heineken and Bic. Hannah also plays the cello with an orchestra and draws monsters.
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