Microcopy is the ninja of online con tent. Fast, furi ous and deadly, it has the power to make or break your online busi ness, to kill or stay your foes. It’s a sen tence, a con firma tion, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a call ing card. If it does its job your cus tomer may never notice it was there.
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Insert Content Here, Episode 10: Relly Annett-Baker talks Microcopy, User Experience, and Zelda | Lullabot
Jeff Eaton and Relly Annett-Baker discuss the difference that carefully crafted microcopy can make to users; explore the challenge of bringing writers, designers, and developers together; and plan for future hijinks.
Today’s guest Relly Annett-Baker is a writer, content strategist, and the author of the soon-to-be-released book Creating Web Content. She’s an expert on microcopy, content strategy on a shoestring, and partnering with smallish agencies. She lives in the Home Countries of England, which means she has a killer accent. Geeks love her. You will, too.
Web Directions Unplugged 2011, Seattle, May 12th 1:40pm