http://www.niemanlab.org/2009/06/my-chat-with-steve-brill-about-charging-readers-for-news-online/
Steve Brill about charging readers for news online
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Paying to top your search results - Radio National Breakfast - 16 August 2011
When it comes to online advertising, a key way to be seen and found is to pay for your search results to be pushed up the list. But a new report has found a third of internet users are actually unaware search engines display paid advertising.