Four years ago the prospects for the global economy were generally looking up (the subprime lending crisis was still emerging), George W. Bush was still in office, and Apple Computer had just released their soon to be iconic iPhone 1.0 (sans AppStore). It might be blatantly obvious, but since then you may have noticed things have changed a little?
If you follow the mainstream tech media you might be inclined to believe that the majority of people around the world have a bleeding-edge, state-of-the-art smartphone (or supercomputer); and those that don’t plan to acquire one as-soon-as-possible. After all, who wouldn’t want the power of an iPhone 5GSExtreme or a Moto Android Nexus Infinity-and-Beyond in their pocket?
This presentation is for those of you who live in the real world. Those with families, mortgages and of course businesses that need to engage with all those wonderful folk (please don’t call them users) who have a very capable (but not bleeding-edge) device sitting in their pocket, purse, or any other place people keep their magical devices.
Presented by Bryan and Stephanie Rieger at the Breaking Development Conference held in September 2011 in Nashville, TN.