Pragmatic Responsive Design

Any day now, there will be no going back. By 2013 mobile Internet use is expected to exceed that from the desktop and eventually, ‘mobile’ will be just one of those words like digital and interactive. We still use them…but we’re not quite sure why.

Between now and then, we have lots to figure out. While I’m as giddy as the next person that I can finally use media queries, I’m not so sure there’s value in jettisoning all the concepts and techniques we used in pre-iPhone. The way I see it, anything is fair game if it helps far more than it hurts—and you understand why you’re using it.

This presentation will be part case study, part lessons learned, and part future thinking. What problems are being addressed through responsive design, and where is it falling down? What tools and techniques can we use to fill the gaps, and are these tools sustainable? How should we adapt our planning, design and production workflows? I also can’t help but think there are things lurking we’ve barely talked about…so I’ll try to dig a few of those up as well.

Presented by Stephanie Rieger at the Breaking Development Conference held in September 2011 in Nashville, TN.