Once relegated to one-time promos and marketing campaigns, Twitter is now a tool businesses use to provide customer service. And for some customers, Twitter can be a deciding factor in what companies they do business with.
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Social networking companies are becoming hot property. But does their high valuation indicate a new dotcom bubble? Plus: we examine the candidates vying to become the new head of the IMF; and a new hip-hop…
Jan has graciously made a light version of his LinkedIn book available at How-to-REALLY-Use-LinkedIn.com. His primary site, Networking-Coach.com, provides links to Jan’s products and services as well as a number of great free resources on building your prowess in business and professional networking. Free Teleseminar: Social Media Essentials for Business Jan Vermeiren provides great information and if you want to learn even more about using Social Media and Social Networking to accelerate your business marketing, reserve your seat for a free, 55 minute tele-session that will reveal the power of not only LinkedIn but blogs, Twitter, Facebook, YouTube and other power social media platforms to give your business the edge it needs in these tough economic times! This value-packed, free social media marketing workshop will be broadcast via telephone Wednesday, May 20, 2009. Reserve your seat now!
Presentation by Peter Kim at SXSW 2011.
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don’t need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn’t work now, and what companies need to be thinking about now in order to create and capture value from social business.