Panel from SXSW 2011.
What are the ingredients that make for a meme-able idea? What’s the best way for brands to activate and engage online communities?
Tagged with “advertising”
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SXSW: Old Spice Resurrected: How Aging Icon Pwned Internet
Tagged with sxsw old spice commercial tv youtube marketing advertising meme twitter
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On The Media - Do Not Track
Do Not Track December 10, 2010
Earlier this month, the Federal Trade Commission floated a proposal for a "Do Not Track" option for consumers to block certain online advertisers. Predictably, the measure was found wanting by the ad industry, which believes its own self-regulation is a superior approach, and by privacy advocates, who believe the FTC plan doesn’t go far enough. Bob spent the week speaking to the interested parties about so-called "behavioral targeting" online.
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